Zareen Siddiqui currently works within the Edelman London Brand team offering strategic advice and counsel on campaigns involving digital influencers; bloggers, vloggers, instagrammers etc. Her remit is broad, spanning both global and local market campaigns however her passion lies in discovering the latest influencers specialising in lifestyle, fashion, tech and sports and matching them and their audiences to live projects and current clients.
Her expertise lies in developing brand narratives and creative ideas for influencers to bring to life the brands she represents i.e. ASICS, Persil, Coca Cola & Samsung.
Prior to joining Edelman in 2015, Zareen worked in the marketing hub at Unilever in Rotterdam, The Netherlands where she was part of the creation and execution of Dove’s ‘Choose Beautiful’ and Dove Men + Care’s Real Strength campaigns.
She holds a Bachelor of Public Relations from London College of Communications – University of the Arts, London.