Robyn De Villiers
Robyn is the chairman and CEO of Burson-Marsteller Africa. She has been engaged in public relations and corporate communications both in South Africa and across the continent for over 25 years. Through Burson-Marsteller Africa, the unique network of indigenous, in-country communications consultancies she founded, Burson-Marsteller provides local and international clients with market relevant communications services in over 50 African markets.
The Burson-Marsteller Africa network is recognised locally and globally as the premier Communications network on the continent and in 2016 Robyn was recognised by the Holmes Report, the PR industry’s most highly regarded trade publication globally, with an EMEA SABRE Award for Outstanding Individual Achievement. She is the first person from Africa to be recognised in this way.
Robyn’s experience includes issue and reputation management, communications strategy development, crisis communications, public affairs and investor relations. A respected communications practitioner, Robyn is called upon by business associations and local and international communications associations to address, and facilitate training for, communications professionals, public relations and corporate communications students and corporate audiences on a range of topics including reputation management, issue and risk management, crisis communications management and working across Africa.
Robyn holds a BA (Languages) degree. She is a Chartered Public Relations Practitioner, holds full membership of PRISA (the Public Relations Institute of South Africa), IPRA (the International Public Relations Association), the IABC (International Association of Business Communicators and the IMC (Issues Management Council. She is a member of the Advisory Council of the National Business Initiative, a voluntary group of leading national and multi-national companies, working together towards sustainable growth and development in South Africa through public private partnerships, practical programmes and policy engagement. Robyn is on the committee of the African Public Relations Association (APRA) where she is the Chair for Training. She represents Africa on the Burson-Marsteller Europe, Middle East and Africa Leadership Team and is on the Global Advisory Board for Burson-Marsteller’s Advantage Women Initiative.