Conference Theme: 2020 Vision – the evolution of PR: We are approaching the third decade of the 21st century. Public Relations practice has changed immeasurably in the last two decades and our conference explores this evolution. We will examine recent campaigns and best practice, look at how PR has changed in the last two decades and consider how it will continue to evolve. The CIPR National Conference features a line-up of some of the most influential and inspiring individuals leading the evolution of our profession.

Time Agenda
08:30am – 09:00am Registration
09:00am – 09:10am Welcome – Jason MacKenzie, President of CIPR
09:10am – 09:20am Introduction to the Conference – Rob Brown, CIPR
09:20am – 10:00am Matt Peacock, Group Director of Corporate Affairs, Vodafone “Truth, integrity and trust”
10:00am – 10:40am Richard Kenyon, Director of Marketing and Communications, Everton FC “The People’s Club”
10:40am – 11:00am Break
11:00am – 11:40pm Kerry Thorpe, Lead for European Communications, Ben & Jerry’s “The Inside Scoop”
11:40pm – 12:20pm Peter Heneghan, Head of Communications, LADBible Group With Social Power Comes Social Responsibility: LADbible’s Approach to Meaningful Campaigns”
12:20pm – 13:20pm Lunch
13:20pm – 14:00pm Melissa HindsManaging Director of Brand & Zareen Siddiqui, Influencer Engagement Strategist, Edelman Why tell stories with meaning”
14:00pm – 14:30pm Dr Johanna FawkesPrincipal Research Fellow, University of Huddersfield “Re-framing the public relations profession. Early findings from a global research project into PR capabilities.”
14:30pm – 15:10pm Rachel RoyallDirector of Communications, NHS Digital “PR opportunities and challenges”
15:10pm – 15:30pm Break
15:30pm – 16:10pm Dave Barton, Head of Communications & Shane Whelan, Head of Digital, British & Irish Lions British & Irish Lions Communications – an integrated approach”
16:10pm – 16:50pm Robyn De Villiers, CEO, Burson-Marsteller Africa “Significant Moments”
16:50pm – 17:00pm Conference Close
16:50pm onwards Drinks Reception at King’s Gallery, British Library

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